Clearer labeling may guide sunscreen purchasing decisions

September 14, 2017

Consumers had difficulty understanding sunscreen labels with regard to skin protection parameters, according to recent findings.

  • 91% of respondents wore sunscreen to prevent sunburns
  • 87% used it to prevent skin cancer
  • 64% used it to prevent premature skin aging
  • broad-spectrum protection only motivated 39% of purchases
  • price motivated 75% of respondents' purchases

For the best protection against burns, skin cancer, and aging, you should be using a broad spectrum sunscreen that covers both UVA and UVB, with an SPF of at least 30.


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